Customers Bank
Customers Bank — Exeter, PA
Customers Bank — Phoenixville, PA
Customers Bank — Car Detailing
Customers Bank — Rye Brook, NY
Customers Bank — Doylestown, PA
Customers Bank — Hamilton, NJ
Customers Bank — Port Chester, NY
Dick Ehst's problem was simple: His bank, New Century Bank, shared the exact same name as two other banks—both of which found themselves in deep financial, legal and public relations trouble.
From a branding standpoint, it was a disaster. Customers saw "New Century Bank" on the news and, quite understandably, thought Ehst's bank was the one in peril—when, in actuality, it was doing quite well. Ehst knew a change needed to be made. And that's why, in short order, New Century Bank became Customers Bank.
Dick Ehst reports, "Given the situation we found ourselves in, these signs needed to be replaced in a very, very short period of time. In that time period, we are talking about completing the design, the construction, the acceptance by the local municipalities, and then of course building and installing them." Ehst chose Egan Sign to rebrand all the bank locations with new signage for Customers Bank, quickly and accurately.
"I've worked with a lot of vendors over the years. So I can say that it is rare to have a vendor respond not only with the speed with which Egan Sign responded, but also with the accuracy and extraordinary attention to detail that they showed throughout the process. It's kind of a magical convergence of competence and speed. But that's why you hire pros. You hire pros to make a tough job look easy. In this case, Egan Sign made a tough job look easy."
— Dick Ehst,
then-presdient of Customers bank
