4 Things To Know About Sign Permits

Signage plays a critical role in the success of any brick-and-mortar business. From branding and advertising to customer identification and foot traffic, a single sign carries a lot of responsibility. But while the finished product may look simple, the process to get it approved and installed is anything but. Beyond design and installation, obtaining sign permits is one of the most important and often most complicated steps.

Here are some key factors to consider when pursuing a sign permit.

THE CHALLENGE OF TIME

As a business owner, your time is limited. Navigating permit requirements can quickly become overwhelming if you don’t have prior experience. Each township has specific paperwork, applications, and approval requirements. If you plan to install signage yourself, you may encounter additional hurdles, such as obtaining the necessary license or insurance, which can further delay the process. Partnering with a signage professional who understands permitting requirements allows you to focus on running your business while the technical details are handled on your behalf.

DECODING THE CODE

Sign codes do not just vary by state or county. They differ by township. Once you locate the correct code, the challenge becomes interpreting it. Regulations may outline factors such as maximum size based on lot or building dimensions, placement restrictions, approved construction methods, and even allowable lighting levels. These requirements can span a few paragraphs or multiple pages, making the process daunting without expertise.

LANDLORD APPROVAL

If you lease your space, landlord approval is a necessary step. Many property owners enforce their own guidelines that may be stricter than township codes, covering elements like size, color, sign type, or font. These requirements are often designed to maintain a consistent appearance across all tenants. Open communication with your landlord not only ensures compliance but also helps build a strong working relationship for the future.

WHAT CITIES REQUIRE

To gain municipal approval, most applications require a rendering or layout of the proposed sign on the building. This often involves photos, measurements, and design mock-ups that illustrate the final appearance. Depending on the jurisdiction, certified engineering drawings may also be needed to confirm structural integrity. Along with these documents, a landlord approval letter, completed application, and fee submission are generally required before the city will review the request.

THE REVIEW PROCESS

Once submitted, permits can take weeks or sometimes months to be reviewed and approved. For many business owners, the time and expertise required to manage this process are significant. That is why working with an experienced signage professional can make all the difference. From design and landlord coordination to code interpretation and installation, they can streamline the process and ensure your signage moves from concept to reality as efficiently as possible.