PeopleReady Case Study
TrueBlue, Inc. Chose Egan Sign to Manage 650 Location Rebrand Initiative
Background
TrueBlue, Inc. is a leading provider of specialized workforce solutions. They help clients by providing staffing, workforce management, and recruitment solutions. Until mid-2016, they operated under several different brand names including CLP, Labor Ready, Spartan Staffing, and TrueBlue Hospitality. TrueBlue, Inc. came to Egan Sign because they wanted to gain efficiency and increase nationwide brand recognition by centralizing all activity under one unified brand name: PeopleReady.Challenge
Egan Sign successfully delivered a 650 site rebrand initiative over a span of 10 months for PeopleReady, a TrueBlue subsidiary, due to the efforts of our dedicated team, tried-and-true process, and vast national partnerships.
Results
Egan Sign developed a Design Control Document to organize and systematize PeopleReady’s sign program. This document streamlined the layout and revision process, and assisted in establishing realistic budget expectations for each project. Because each location’s needs were unique, Egan Sign recommended the pre-approved type and size of signage that was most effective for the site based on the client’s brand guidelines and the site-specific research performed. The Design Control Document is still used today.
All in all, Egan Sign permitted, manufactured, and installed over 3,000 PeopleReady signs in approximately ten months.
Egan Sign is not only the best sign vendor we’ve worked with, they are the best vendor we’ve worked with. We wish all of our vendors would be as professional and responsive as Egan Sign has been.
TrueBlue, Inc. Property Manager